Understanding CTAs
An CTA, or call for action, offers the visitor a next step adapted to the conversation.
Examples
Section titled “Examples”- consult an offer;
- open a product page;
- request to be recalled;
- send an e-mail;
- call;
- Open WhatsApp;
- fill out a form;
- trigger a site event.
The four elements of an CTA
Section titled “The four elements of an CTA”| Element | Role |
|---|---|
| Wording | text visible by the visitor |
| Action | what happens after the click |
| Style and position | presentation in experience |
| Rules | context in which ELChat can propose CTA |
Measurement
Section titled “Measurement”ELChat can follow for each CTA:
- impressions;
- clicks;
- CTR;
- conversions.
Good CTA
Section titled “Good CTA”A good CTA is:
- precise;
- consistent with demand;
- honest about the result;
- short;
- measurable.
Preferred Request a quote to Click here.