Understand attribution

ELChat uses three conservative levels:

Attribution	Interpretation
Direct	The result is linked to a verified ELChat action
Assisted	ELChat participated in the journey without being the only cause
Unknown	The link with ELChat is not demonstrable

The income presented in Intelligence excludes an unknown attribution. The quality rating under Performance IA recalls the rule applied over the period.

reasonable decision

Use allocation to prioritize a survey and improve a course. Avoid using it alone as an accounting proof or an absolute marketing causality.