Website Growth Advisor — prerequisites

What is required

The only required prerequisite is an ELChat site where you can install the agent. Other sources are optional and enrich the analysis when they are available.

Check your available sources

Open AI Actions for the relevant site and check what is available:

Source	What to prepare
Visitor Intelligence	Visitor journeys available in your ELChat site
Conversations	Enough conversations to reveal useful patterns
Knowledge	Useful and up-to-date knowledge
Live site crawl	A published site reachable at the pages you want to inspect
Google Analytics	An active connector and the selected property
Search Console	An active connector and the selected property

The last two sources are useful only when the connection and property settings are available in your workspace.

Prepare an objective

Choose the business outcome you want to improve:

Generate leads;
Improve conversion;
Grow SEO;
Increase organic acquisition;
Improve engagement;
Increase e-commerce revenue.

A single primary objective makes the priorities easier to read. You can add secondary objectives when several outcomes matter.

Prepare a focused analysis

Write down the period, important pages, visitor segment, success metric and people who will approve the recommendations. For a focused live crawl, you can provide up to ten URLs. Make sure they are public and correctly written.

Install the agent

Open AI Actions > Marketplace.
Find Website Growth Advisor.
Click Install.
Click Configure when the agent is already installed.

Installation opens the agent configuration. Save it before launching an analysis.