Define PKI and Objective
Ideal customer
Section titled “Ideal customer”The assistant proposes:
- sector of activity;
- type of enterprise;
- location;
- company size;
- needs sought;
- other free criteria.
Describe your business’ business needs, such as “architects, developers and real estate agencies that prescribe custom kitchens”. Missing data is not invented and does not contribute to the score.
Objective
Section titled “Objective”Choose a single main objective:
- Generate leads;
- Generate appointments;
- Identify prospects;
- Promote an offer.
The score is based on weighted rules and capped at 100. Area and localization connections as well as certain site signals may add points; the reasons are kept with the prospect.
Example: turning a target into criteria
For an offer of acquisition advice, enter:
- sector: e-commerce agencies and software publishers B2B;
- location: Metropolitan France;
- size: 10 to 50 employees; **needs:**improve organic acquisition and convert more visitors;
- objective: Generate leads.
Each criterion reduces vague matches. The objective indicates the desired outcome: do not choose Generate appointments if you want to build a list of prospects to qualify. After a first batch, reread the reasons for the score and remove the criteria that produce off-target prospects.