Follow lead, opportunity, appointment and sale
In Intelligence, choose a period and consider:
- generated leads;
- opportunities created;
- appointments reserved;
- purchases observed in the trend;
- income allocated when verifiable;
- funnel correlated.
Compare volumes with your CRM, calendar and sales system. A deviation may come from a period, currency, missing event or unknown attribution.
To understand a decline, see To be monitored, content gaps, connector status and share success rate.