Read trends

The graph of Executive view presents the observed events per day: leads, opportunities, appointments and purchases.

To compare correctly

• use periods of the same duration;
• take account of campaigns, holidays and changes in traffic;
• do not compare an incomplete day with a closed day without reporting it;
• check for widget, CTA, source and connector changes.

The current day comes from recent events; closed days may use certified aggregates. A lack of points means that no business results were observed over the period.