Website Growth Advisor — overview
Website Growth Advisor is an agent from the ELChat agent library. It brings together the signals available for your website to highlight verifiable growth opportunities.
What is it for?
Section titled “What is it for?”Use it when you want to understand:
- where visitors leave their journey;
- which pages or steps deserve attention first;
- which questions or objections appear in conversations;
- how acquisition sources differ;
- which actions could improve leads, conversions, engagement or SEO.
The agent produces a diagnosis, explains its level of certainty and suggests actions or tests. It does not change your website automatically.
Sources it can analyse
Section titled “Sources it can analyse”Depending on the sources available and your settings, Website Growth Advisor can use:
| Source | What it adds | When to enable it |
|---|---|---|
| Visitor Intelligence | Observed visitor journeys and behaviour signals | To understand the steps people actually take |
| Conversations | Visitor questions and objections | To connect friction with real conversations |
| Knowledge | Information already available in ELChat | To compare findings with your existing content |
| Live site crawl | The currently published version of selected pages | To check what visitors can really see |
| Google Analytics | Available audience and conversion metrics | To add measurement context |
| Search Console | Search visibility signals | To investigate SEO opportunities |
A source that is not connected or has no useful data is shown in the result. It must not be treated as a finding.
How an analysis works
Section titled “How an analysis works”- You choose an objective and a period.
- The agent reads the sources you allow.
- It separates observed facts, correlations and cautious hypotheses.
- It suggests priorities, recommendations and, where relevant, measurable tests.
When to use it
Section titled “When to use it”- before a website redesign or acquisition campaign;
- every month to follow the same indicators;
- after a drop in conversions or leads;
- to understand exits on an important page;
- to turn recurring questions into content improvements.
What you get
Section titled “What you get”An analysis can show an executive summary, indicators and journey charts, source status, observed facts, correlations, diagnoses, detailed recommendations, proposed tests and missing data.
Remember
Section titled “Remember”Website Growth Advisor supports decision-making. The person responsible for your website should review a recommendation before any content, commercial or technical change.
Next: Prerequisites, Install and configure, Read an analysis and Limits and best practices.